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How to wear PAAR Socks this Spring

Spring does not only bring colours in the nature, but also in our outfits. People often say “Wow, I love your socks and your style! But, I don’t know how to wear such colourful socks. They are too colourful for me. As there is no better time to try something new than spring time, we have prepared 4 different styles you can wear PAAR Socks with.

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Organic Cotton, The Nature Salutes You!

ORGANIC COTTON, THE NATURE SALUTES YOU! We all enjoy nice and comfortable clothes. But do we care of what materials these clothes are made of or we just don’t give a damn? You will say, why is it so important, if it's cotton, then it's cotton. Well, that's the catch! There is cotton and there is organic cotton. What is the difference?   Ordinary cotton is grown for hundreds of years and its production is one of the most harmful for nature and people because it needs chemicals to grow. Pesticides used are not only affecting soil and air, but also seeds that are genetically modified in 99% of cases. Organic cotton is something completely different, because organic cotton: Grows...

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Love Stories the PAAR way

PAAR Socks are colourful and so is Love. Love in its various forms shapes our interpersonal relationships which is one of our greatest inspiration. As a result of love and inspiration we design socks for all of us to walk in colours and experience special moments step by step. PAAR means a set of two things regarded as a unit. For us PAAR is not only related to a pair of socks but everything else that has a strong appeal: People, Love, Memories, Relations, ... We want to dedicate the month of love to five different couples, PAARsocks lovers and their colourful love stories. One Love story per day till Valentine's Day :-) LOVE STORY #5FROM FRIENDSHIP TO LOVE Successful....

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Designed With Love

Everything we do, we do it from the heart, and one of the secrets of success of our socks is certainly design. We try to bring something special and unique to each pair of socks, to breathe life into them so that they can follow any fashion and trends. The design process itself is very different, but it is always related to a topic. Sometimes the solution comes by itself, and sometimes it takes a bit of time to match patterns and colors. Regardless of the time taken, it is important for us that we are satisfied with the outcome. Because, when something is done with love, then it is also carried with love.  But our love goes even further!...

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Straight outta Berlin

Lucky me! I visited Berlin during the fashion week, while Ana (the other half of PAAR) had to run the business and prepare our Valentines Day campaign ;-) In Berlin I have somehow experienced the #10yearschallenge and the #20yearchallenge in fashion. And I took the chance to ask Berliners what do they think about PAAR Socks. Read the blog and watch the video at the end. 

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