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Designed With Love

Everything we do, we do it from the heart, and one of the secrets of success of our socks is certainly design. We try to bring something special and unique to each pair of socks, to breathe life into them so that they can follow any fashion and trends. The design process itself is very different, but it is always related to a topic. Sometimes the solution comes by itself, and sometimes it takes a bit of time to match patterns and colors. Regardless of the time taken, it is important for us that we are satisfied with the outcome. Because, when something is done with love, then it is also carried with love.  But our love goes even further!...

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Straight outta Berlin

Lucky me! I visited Berlin during the fashion week, while Ana (the other half of PAAR) had to run the business and prepare our Valentines Day campaign ;-) In Berlin I have somehow experienced the #10yearschallenge and the #20yearchallenge in fashion. And I took the chance to ask Berliners what do they think about PAAR Socks. Read the blog and watch the video at the end. 

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PAAR identity

PAAR is a brand which originated from the desire to share with others the positive energy that occurs among people. First it started between us; we are two childhood friends with a common history, our fathers were best friends who grew up in the same street. Although we lived in different countries at some point, we were always in touch. We like similar things, we enjoy and rejoice in similar situations, we remember almost the same moments, we strive for common goals. We spend a lot of time in nature, we adore music, we love design and fashion and we have decided! Socks are an accessory which unites all that matters to us. Movement, nature, respect for the environment, diversity...

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