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Stories RSS


Our brand new sock "SOLAR SYSTEM" has a very interesting story to tell. It all started back in October 2019 with the idea to let the visitors of the Sneakerville event in Belgrade design their own sock in our booth. 

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Die MISMATCH Edition ist in Zusammenarbeit zwischen PAAR x GINGA entstanden. Inspiriert hat uns der offiziell anerkannte Welt-Down-Syndrom-Tag, welcher seit 2006 jeweils am 21. März stattfindet. Designed wurde die Kollektion von zwei Basler Freunden, Patrick und Jürg, die mit dem Down Syndrom auf die Welt kamen. 

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The Stories behind PAAR TALES

We love storytelling! What fascinates us most is that tales and stories are told for centuries all over the world and still match the time and era we live in. This is why we created a mini collection PAARTALES where each of these four sock tells its own story. Based on true stories from around the world. TERRAZZO „My clothes have a story. They have an identity. They have a character and a purpose. That‘s why they become classics. Because they keep on telling a story. They are still telling it!“ - Vivienne Westwood. Terrazzo design completes the whole PAARTALES collection and the idea behind it: clothes with a (his)tory. MR. CRAB Why do crabs have no head? No one...

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Made In Europe, Where else!

Our story about production could go like this: HOW TO MAKE YOUR LIFE COMPLICATED, AND STILL FEEL HAPPY.   :-) Because when the story about PAAR socks started, we could have made it easier for ourselves and choose one of 100 sock factories in Portugal, Turkey or China that already produce for big world brands. But the spirit of adventure and challenges dragged us to the other side, a forgotten European country. 

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How to wear PAAR Socks this Spring

Spring does not only bring colours in the nature, but also in our outfits. People often say “Wow, I love your socks and your style! But, I don’t know how to wear such colourful socks. They are too colourful for me. As there is no better time to try something new than spring time, we have prepared 4 different styles you can wear PAAR Socks with.

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