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Straight outta Berlin

Lucky me! I visited Berlin during the fashion week, while Ana (the other half of PAAR) had to run the business and prepare our Valentines Day campaign ;-) In Berlin I have somehow experienced the #10yearschallenge and the #20yearchallenge in fashion. And I took the chance to ask Berliners what do they think about PAAR Socks. Read the blog and watch the video at the end. 

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PAAR identity

PAAR is a brand which originated from the desire to share with others the positive energy that occurs among people. First it started between us; we are two childhood friends with a common history, our fathers were best friends who grew up in the same street. Although we lived in different countries at some point, we were always in touch. We like similar things, we enjoy and rejoice in similar situations, we remember almost the same moments, we strive for common goals. We spend a lot of time in nature, we adore music, we love design and fashion and we have decided! Socks are an accessory which unites all that matters to us. Movement, nature, respect for the environment, diversity...

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